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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 2

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 3

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Topic 4

Mobile (SMS
Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q38-Q43):

NEW QUESTION # 38
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A. Understand, decide act
B. Listen, Understand , Act

Answer: B

Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

NEW QUESTION # 39
What is true about shared entry event.

A. It cannot be modified.
B. Data extension created by it can be modified.
C. Yon can use filter for entry audience segregation.

Answer: C

NEW QUESTION # 40
What is true about contact data and journey data.

A. Journey data is static and contact data is updated data.
B. Contact data is static and journey data is updated data

Answer: A

Explanation:
The relationship between journey data and contact data is:
* A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.

NEW QUESTION # 41
Where are Topic Profiles configured for use in Command Center?

A. Command Center Admin
B. Social Studio Admin
C. Social Studio Engage
D. Social Studio Automate

Answer: B

NEW QUESTION # 42
How are profiles merged In IS:

A. Once a day
B. Deterministic matching on matched identities
C. Probabilistic matching

Answer: B

NEW QUESTION # 43
......

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